Welcome to Baja Baits! Based in Denver Colorado, we buy, sell, and customize surf fishing lures built for Baja’s toughest fish and most demanding surf conditions.
"Bleeding Mullet" by IMS Handmade Lures
The Bleeding Mullet isn’t some new concept — it’s a legendary classic. But when you customize it alongside one of the most talented lure builders in the world, it becomes a dangerous weapon. It’s designed to move water, trigger instincts, and calls out hungry predators. Cast it out and it doesn’t just enter the water — it demands attention. Built with a purpose. Meant for giants.
• Will be available in multiple styles and sizes •
$ tbd
Coming Soon
Chubbs "Foiled Mullet" by Atlas Lures
I reached out to Atlas Lures last year and asked them to make me a Mullet, what they sent me blew my mind. Meet 'Chubbs'. It’s hard to grasp just how unique this lure really is but once you fish it—it just makes sense. This lure casts far in the wind and has an amazing tail kick when it swims. When we tested them in Cabo last summer we were hooked!
5" (127mm) 4.1oz (116 grams)
$ tbd
Coming Soon
"Gunmetal Baitfish" by IMS Handmade Lures
At a time when so many anglers are looking for the next flashy colorful lure, we continuously find ourselves retreating back to the basics. We love simple colors and we love baitfish! Gunmetal is Simple, Stealthy and Sleek. This is a color that we will be experimenting with more over the next year. It is currently in testing phase so check back for results and variations.
$ tbd
Coming Soon
"Cubera Snapper" by IMS Handmade Lures
The ocean can be a scary place, even for a juvenile Cubera Snapper. You know what eats baby snappers? EVERYTHING! The way the sun changes the tones of the reds is just incredible. This lure is meant to be fished in the rocks where the toothy predators live. Fun Fact: Cubera snapper can grow to over 100lbs and live up to 50 years.
$ tbd
Coming Soon