Baja Baits was born from a love of surf fishing and a deep respect for craftsmanship — we partner with elite lure builders to create custom baits built to go toe-to-fin with Baja’s hardest-fighting fish. There’s not many places in the world, if any that you can catch giant roosterfish, jacks, dorado, snook, cubera snapper, and yellowtail from the beach, that’s what makes Baja special.
Every lure we sell is made in small batches and tested in real surf conditions. We spend ridiculous amounts of time obsessing over colors, action, and other tiny details. Why? Because our goal is very simple: we want your “Feet in the Sand, Catching Giants!
